Ranger stresses that companies like Swiss Re will be able to do more with than just speed up processes.
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We’re excited about because it will enable people to go one step further, and provide full transparency over how they can use their data to access services and benefits.”
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When raised £4.2m ($6.1m) in Series A funding, the round was led by global re-insurer Swiss Re.Īt the time, Daniel Ryan, head of digital analytics catalysts at Swiss Re, said: “People want to be in control of their data, and many have strong views over what they are willing to share and what they want to keep private. There’s a good reason why Ranger chooses an insurance example. And the important thing is, we never see or hold your data.
“With our system the insurer’s app asks your app for the information, fills out the form and it’s transferred in seconds. At the moment you have to send your claim to the insurer, who send it to your doctor, who charges £100, who sends it back to the insurer. “This could transform on-boarding and claims. Ranger gives the example of how an insurance company might engage. In time, will offer the ability to add health and financial data and shopping transactions too.Įventually, when users are accustomed to having one place for all their stuff, will bring in the companies.
They can add local content (photos etc) into the app too.
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People will download the app because it offers universal search across all their Facebook, Twitter, Pinterest (etc) content. Instead it offers a simple tool for doing one thing: managing your social media accounts. And Ranger himself agrees that concerns about privacy won’t be enough to make people embrace it. The trouble is, it’s too big an idea for the average punter. Needless to say, wants to make this scenario real. These parties would get information that was accurate, rich and bang up-to-date.Įven better, they would not have to host it themselves, with all the costs, compliance and security risks that go with it. If you could own your data, you could share it on your own terms with trusted brands/agencies. There’s only one feasible contender: you. And then forgetting passwords.įar better to have a one place for all your stuff. Meanwhile consumers go from account to account entering the same information every time.
This has led to some familiar and depressing problems. This information is incomplete, siloed and non-transferable. What the cards say is this: people have their data spread across multiple locations – Facebook, Spotify, bank, doctor’s surgery etc. They can’t help but be engaged and think about their own use cases.” “Before the pack of cards, I’d say 50 per cent of people in meetings ’got it’, Now it’s 100 per cent. “Then I got some cards, laminated them and practiced on my friends. “I’d seen a viral video featuring a guy who told a funny story through cards, so I devised a story using 52 cards and rehearsed it,” he says. The tactic succeeded in holding the attention of listeners who could otherwise be distracted by their emails. Ranger originally used a handful of printed business cards to explain. So he spends much of his time selling it to them. He thinks the idea will only fly when businesses see the upside.
In fact, he doesn’t think customers will drive the idea at all. But he doesn’t think distrust will drive the Internet of Me. He recognises there’s a trust issue out there among consumers. Ranger sympathises with the evangelicals. This excites idealistic people who distrust big business. Its central notion is this: let’s return the ownership of personal data away from corporations and back to users. Why? Because the Internet of Me is often described in evangelical or conceptual language. Trouble is, not everyone can get their head around it. It’s a big ground-breaking idea, once you get your head around it. is one of the pioneers of the idea Ranger calls ‘the Internet of Me’ ( aka the API of Me, M2B, the personal data economy and more).
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